CADENCIA DIGITAL MARKETING

Running Google Ads can feel a little like driving a car with your eyes closed. You put your foot on the gas (your ad budget), but unless you’re watching the right signs on the dashboard, you don’t know where you’re headed. The good news? You don’t need to be a data scientist to know if your Google Ads are working. By tracking a handful of simple, easy-to-understand metrics, you can tell whether your ads are driving real results—or just burning money. In this article, we’ll br

Running a local contracting business isn’t easy. You’ve got to juggle customer service, manage employees, keep up with supplies, and still find time to get new leads. Most contractors tell us the hardest part isn’t doing the work — it’s getting the phone to ring consistently. That’s where Google Ads comes in. If you’re a plumber, roofer, HVAC pro, or landscaper, Google Ads can put you at the very top of search results, right when homeowners are looking for your services. No m